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HEY THERE!

Are You Earning What You're Actually Worth?

Most ambitious women hit an invisible income ceiling around $75K-$150K—not because they lack talent or need to work harder, but because their mindset and nervous system keep them playing small.

I've helped women break through that barrier to:
✓ Increase their income by 50-200% in 12 months
✓ Lead with confidence (without the imposter syndrome)
✓ Finally feel SAFE asking for what they're worth

Click the button below to schedule your free strategy call*.
*30-minute complimentary call. See if we're a good fit. No pressure, just clarity.

FREE STRATEGY CALL →

MONEY MINDSET

LEADERSHIP PRESENCE

BUSINESS GROWTH

INQUIRE →
HEY THERE!

Are You Earning What You're Actually Worth?

Most ambitious women hit an invisible income ceiling around $75K-$150K—not because they lack talent or need to work harder, but because their mindset and nervous system keep them playing small.

I've helped women break through that barrier to:
✓ Increase their income by 50-200% in 12 months
✓ Lead with confidence (without the imposter syndrome)
✓ Finally feel SAFE asking for what they're worth

Click the button below to schedule your free strategy call*.
*30-minute complimentary call. See if we're a good fit. No pressure, just clarity.

FREE STRATEGY CALL →

Stop Undercharging. Start Here. 

Why are some women earning 6-figures doing work you could do in your sleep? It's not talent or luck, it's their money mindset combined with their nervous system response to wealth.

Your Next Step → Take the Money Quiz

Uncover your money strengths, learn how to overcome your money sabotages and finally experience a breakthrough.

*Join thousands of ambitious women who've used this assessment to break their income ceilings*

What's Your Money Personality?

Find Out Today, Including:

✓ Your #1 money sabotage pattern + how to break it
✓ Why you freeze or shrink when it's time to ask for more money
✓ The 4 nervous system responses keeping you stuck at your current income
✓ Your personalized roadmap to reach your next income level 

*Takes 10 minutes | Immediate results | Completely free*

TAKE THE QUIZ →

SERVICES

How We Work Together

Ready to break your income ceiling?  

You're strong, determined, and resilient. But even the most capable women need support to unlock their next level of income and leadership.

That's exactly what I help my clients achieve through:

  • Private & Group Coaching → For women ready for deep transformation and consistent support 
  • Self-Paced Courses & Bundles → For self-starters who want expert frameworks on their own timeline
  • VIP Breakthrough Days → For rapid clarity and a personalized income scaling strategy

*Not sure which is right for you? Book a free discovery call and we'll figure it out together.*

EXPLORE PROGRAMS →

DIGITAL SHOP

Resources for the Self-Starter 

Prefer to work at your own pace? Start here.

Our curated digital resources help you tackle specific money mindset blocks and business challenges—without the coaching investment.

What's inside:

  • Self-paced courses
  • Strategic planners & workbooks
  • Powerful mindset shift journals
  • Step-by-step implementation guides
  • Workbooks
  • Business-building bundles & templates
  • Proven frameworks from my coaching programs 

Perfect for (aspiring) entrepreneurs who love DIY solutions with expert guidance.

*New resources added monthly. Many shop customers graduate to coaching programs.*

BROWSE THE SHOP →

THE REVIEWS ARE IN!

"The experience was very positive. I felt a shift and started making progress right afterwards." - Jen

Andrea

I was ready to leave my corporate job and be my own boss. Finally have the freedom to do what I wanted and spend more time with my kids. But there were so many little details, I felt overwhelmed and kept stalling. I was doubting myself and wondering if I could pull it off. Working with Iulia through this transition was the best thing that could have happened. Everything became clearer, less messy. I started feeling confident and I finally had a plan - a realistic one! 

Melisine

I love how you are so knowledgeable about different tools, approaches, and ideas. It is always a pleasure to speak with you. I have done thought work in other coaching methods but I really liked the different tools we used. I think the thread that weaves these all together is taking a situation and looking at it in different ways so you can see what's going on more clearly, and with more optimism and joy.

Mackenzie

Working with you helped me to think outside the box a bit more and pay attention to my thoughts and the ways I have been limiting my growth & potential. I can't just tell people what I do, I need to tell people how I can help them. I need to simplify to amplify. I need to focus on one or two platforms and do them well rather than trying to do it all. I also realized I need to look at my statistics more.

Sonia

It was great to have an open and honest communication with an independent and impartial person, in a safe space.

Michelle

Iulia has been a valuable support in helping me feel well positioned for success as a new leader. She worked with me to identify goals for our work together yet has been flexible in shifting focus as necessary. She provides validation, challenges me to reflect on things that haven't been on my radar, and provides helpful follow up resources on leadership frameworks related to my goals. She helped establish trust very early on and I've gotten a lot from our partnership. I highly recommend Iulia as a professional coach.

Andrew

The mentorship from Iulia was great, and she really helped to get me to break out of a headspace I was sort of locked in with for how I viewed delegating tasks, and handling difficult conversations. She helped me to create some growth plans, and shared some super helpful information around how to navigate being a new manager, and the mindset that she sees in successful leaders.

Cheenu

Very good and insightful sessions, benefitted from having the same background as the coach. Great conversations.

Sheila

Iulia was an amazing Coach to work with. She was knowledgeable; experienced and very easy to work with. I really enjoyed our sessions and she really helped me to grow and develop my confidence.

Shauna

Iulia was very dynamic, a great listener, and obviously had expertise in developing and retaining talent and coaching. She was an absolute asset.

Michael

Having a consistent set of conversations where we discussed the skills and challenges that I wanted to cover, and got actionable feedback for future sessions, was invaluable.

Phyllis

It was very useful to receive expert advice, having tools and suggested resources readily available related to process efficiency, delegation, team engagement, team empowerment, communication, upward management.

Stephen

Theoretical concepts applied to practical examples solidified my understanding of how to improve my performance and develop practical takeaways.

Naren

Program was effective in my development and Iulia was very much accommodating with my requests and addresisng the questions.

Demario

The most value aspects of the program were the immediate actionable items that were provided that made an instant impact on both myself and my direct reports. Iulia was very intentional in following up on things that were discussed to see if the suggestions made their intended impact in a positive manner which helped link the previous session to the next.

Samantha

It was very valuable to have discussions around leadership - my own leadership and where I want to go as a leader. It was valuable to be able to explain some situations and be given tools to try, and then have a discussion after about how thing went.

Jessica

Learning about multiple strategies for completing a project with people that have differing work and training styles from your own was very helpful to me.

Teal

The experience was very positive. I have no recommendations for improvement. One of the positives about my program was discussing that everyone’s happiness and job satisfaction is not my responsibility. I can support part of that, but the other individuals need to show up as well.

Marilyn

This was the missing piece to my online platform! Loved the step-by-step map, really streamlined my students' experience. The game changer though was having a new resource to get the content into their hands faster. This is magic! (Client Onboarding Strategies user)

Meg

I have spent so much time and energy attracting new clients that the thought of effectively onboarding them to my program has been an afterthought. I feel like Iulia has just saved me a TON of energy that I can now use towards helping my clients and she has also prevented me from mistakes within my onboarding process! (Client Onboarding Strategies user)

Cassie

This guide takes key leadership principles and translates them to effective and powerful client retention concepts. (Client Onboarding Strategies user)

HEY THERE!

I'm Iulia!

I help ambitious women break income ceilings & lead without apology.

I'm a Ruler in Sacred Money Archetypes® and multi-certified coach who's spent two decades studying what separates women who earn what they're worth from women who don't.

The answer? It's rarely about skills or talent. 

It's about the invisible beliefs running the show—the ones that make you:

  • Undercharge because you don't want to seem "greedy"
  • Overdeliver because you're afraid you're not enough
  • Shrink in negotiations because you don't want to be "difficult"
  • Accept less because you think it's all that's available or it's "good enough"

I've been there. I know what it's like to be the most competent person in the room and still feel like you're faking it. To do work that transforms lives and still question your value.

That's why I became obsessed with the psychology of money, leadership, and feminine power.

Today, I help women:

  • Break through income ceilings to earn a lot more
  • Step into leadership roles with confidence
  • Build businesses aligned with their values
  • Finally feel WORTHY of their success (not guilty about it)

My Credentials + Personal Stuff:

  • ACC Coach (International Coaching Federation)
  • Certified Money Mindset, Business & Leadership Coach
  • Certified Sacred Money Archetypes® Coach
  • Certified Hypnotherapist & Master Hypnotist
  • Certified Professional in Human Resources (CPHR)
  • MBTI® (Myers–Briggs Type Indicator) Certified Practitioner
  • 30+ years of combined leadership, business, and coaching experience
  • Co-author of two best-selling books
  • Obsessed with behavioural psychology and human potential
  • World traveller + thoughtful introvert (yes, we exist!)
  • Living and creating in beautiful Vancouver, Canada
WORK WITH ME →

FREE STUFF TO TAKE YOU TO THE NEXT LEVEL

GET YOUR FREEBIES

Want More? Let's Connect! 💌

I don't do fluff. I don't do toxic positivity. And I definitely don't do "just manifest it" wishful thinking.

What I DO offer:

  • Real strategies that work in the real world
  • Honest feedback (even when it's uncomfortable)
  • Tough love when you need it, compassion first and always
  • A proven system for sustainable income growth
  • Best practices that work today, not 5 years ago

If you're ready to stop leaving money on the table and start leading like you mean it, you're in the right place.

I am honoured to live and work in Vancouver, BC within the ancestral, traditional, and unceded territory of the Coast Salish Peoples, specifically the territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.